Sleek and Greasy – The UX of Fast Food Homepages

No matter how you slice it, the crux of the fast food industry is cheap, unhealthy food served fast. Marketing campaigns have been launched to convince patrons to wait a bit longer, to order salads instead of burgers, and to pay a little extra for a special dish, but it’s safe to say that fast food is the “quick-and-dirty” of the culinary world. It’s also safe to say that companies like McDonalds, Burger King, and Taco Bell have deep pockets to spend on making incredible websites. User experience and graphic design should be like ketchup and mustard on the proverbial hamburger of fast food web experience, but instead few fast food homepages have made an attempt to be interactive, innovative, or even interesting.

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