A Brief Guide to Understand Responsive Vs Adaptive Web Design

Let’s understand both the concepts in depth:
With the increased use of smart phones and tablets, the ‘one-size-fits-all approach’ isn’t necessarily the best practice any longer. When you view emails on mobile, you’re seeing a zoomed out view of the email, usually at 50%. This makes the text impossible to read as it’s half the size. This is where the concept of responsive design comes in. As the name explains, responsive web design responds to cross platforms such as tablets, desktops, mobiles and many more without being contorted. The biggest benefit of this type of web design concept is a quick call to action. Users will not have to constantly resize or zoom in and out of the page or even worse, try and tap a button the size of a pinhead. This results in better engagement, CTR, Response rate and Opens. Responsive designs are compatible with 70% of the major client emails.

A Brief Guide to Understand Responsive Vs Adaptive Web Design


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