A Great UI is Invisible

A really well designed user interface is one that goes unnoticed by the user, whereas a poorly designed user interface forces the user to pay attention to it instead of the content. Users come to websites in order to achieve a goal: buy a new book, learn about jQuery, share an article with friends, find new music, write a novel or just find the nearest Target. Users don’t come to play with your interface design. In fact, users don’t care about your interface. For years the desktop paradigm and the lack of interactive tools have made people think about user interfaces, how they work and what makes some designs better or worse; but do we really want our users caring about all this stuff?



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