Managing 301 Redirects in WordPress

A 301 redirect is the HTTP status code returned by your browser when a web page is requested pointing the browser to go to a different location. The status code everyone will be most familiar with is a 404 which indicates that the requested page could not be found. The two main types of redirect are 301 and 302 the difference on the surface is minor but important, a 302 is a temporary redirect while a 301 is permanent. While the average user is unlikely to notice the difference search engines treat them very differently; a 301 passes SEO value (or ‘PageRank’) on to its redirect target while a 302 does not.




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